Better Customer Understanding by Applying Big Data Analysis to Neuromarketing.
The added value of advanced data mining techniques is their ability to identify hidden structures (unknown relations) in large bodies of data. In contrast, the measurement of hidden signals from the mind and body in order to illuminate the customer’s conscious and unconscious thinking is the expected benefit of applying neuromarketing tools. In the present article, a fruitful cooperation for a better customer understanding is suggested by applying data mining techniques to neuromarketing data. The result might be called something new … ”mind mining.”