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Paul Martin

Vice President Marketing Science, Xaxis EMEA


AI to improve your ROI

Have you ever wondered what AI can actually DO to improve the ROI of your advertising campaigns? Come see for yourself, as we showcase how machine learning and bespoke algorithms can deliver better media and business outcomes with a live, interactive audience demonstration. Walk away with an understanding of how AI in marketing works, experience coding first hand, and see for yourself if you can trick our algorithms.



Marketing


Über Paul Martin

Paul lives to find new patterns in our world. Armed with degrees in physics & mathematics he started his career using AI to forecast weather & locate oil fields.
Before long he found himself using AI to help major brands (such as Tesco, BP, Ford, Lego, Danone, T-Mobile, BT, American Express) better understand their customer behaviour for smarter customer communication.
More recently Paul set up the Marketing Science department for one of the leaders in programmatic media - Xaxis, and has been busy this year delivering high performing outcomes with customised AI advertising to WPP's clients.
As part of his tenure at Xaxis Paul has been 2x winner of the I-COM Hackathon, plus winner of The Drum's Best Digital Strategy.