Do you want to evolve your marketing analytics strategy so that it's built for long-term success? … and understand, with concrete examples, why AI/Machine Learning should play the most important role in this strategy?
In this session, you will learn where your own marketing analytics strategy ranks on the analytical spectrum, before discovering the next steps you can take towards superior data-driven marketing.
Whether your team is at the beginning of its data journey or further along, you'll discover what people, skills, and data solutions you need to advance your marketing analytics.
With demos and concrete use cases we’ll show you how to
• Advance your marketing analytics strategy along the analytical spectrum.
• Empower your entire team with data and analytics.
• Leverage AI/Machine Learning to automate, improve and innovate your processes
• Combine data from all of your marketing channels and technologies.
• Identify new marketing opportunities and cost-savings.
Oscar Colino is Solution Management Director at Oracle’s Analytics and AI business in Europe, Middle East and Africa. His focus is on helping drive competitive advantage for Customers. He particularly enjoys challenging ‘conventional wisdom’ and exploring what business benefits can be achieved through the creative use of enhanced data management and Artificial Intelligence in the area of Customer Experience.